The "originator" of the pay per click search engine
Well Organized
If your listing is displayed in the top 5, your link also appears on Yahoo.com
If your listing is in the top 3, your link also appears on MSN and Altavista.com
If your listing is in the top 6, your link also appears on MetaCrawler.com
If your listing is in the top 10, your link also appears on InfoSpace Network (Dogpile.com, Excite.com... etc.)
Large amount of traffic
Shows ranking of key term at time of bid placement
Now offering "Auto Bidding" which allows you to cap bids on each term individually
"Search Term Suggestion Tool"
Publicly traded on NASDAQ: YHOO
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