Keyword in Page Contents & H1, H2 and H3 (Heading)

· Your keywords should appear at a ratio of once every 20 words.
· If you do not have much text in your web page, ensure you have it displayed at least once.
· Most relevant keywords should be near the beginning of the content (body) and also in large fonts.
· Use your targeted phrases in paragraph headings and in the beginning paragraphs.
· Don't use techniques such as keyword stuffing or invisible text.
· Place your most relevant keywords in H1 tag, secondary keywords in H2 and H3 tags.