What is SEO?

Search Engine Optimization or SEO is the process of designing, creating and refining your web site’s contents and structure so that it is represented in a more prominent position when found by a search engine.
Search engines follow a set of rules to measure the importance of a website called search engine algorithms. All search engines have different complex algorithms, a wider range of factors including on-site factors as well off-site factors to compile their results. To properly implement SEO strategies, you need to understand On-page optimization factors and Off-page optimization factors.