· SEs examine words in or near the link to determine the relevance of the page being linked to. For example:
1. Instead of Amazon.com; useAmazon.com is a great place to buy books
2. Webmaster Articles & Tips:SiteProNewsSearch Engine Watch
· Ensure your primary keywords are in link title that links to you.
· Try to get websites linking to you with a range of different keywords. If all your backlinks have the same anchor text, search engines may assume you have purchased links and devalue your backlinks.
1. Instead of Amazon.com; useAmazon.com is a great place to buy books
2. Webmaster Articles & Tips:SiteProNewsSearch Engine Watch
· Ensure your primary keywords are in link title that links to you.
· Try to get websites linking to you with a range of different keywords. If all your backlinks have the same anchor text, search engines may assume you have purchased links and devalue your backlinks.
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