Every major search engines use link analysis as a part of their ranking algorithm. This is done because it’s very difficult for webmasters to fake good links.
In past, link popularity (quantity of links) was important; but now SEs consider link quality as well; a few links from some quality web sites may rank your website well; instead of a lot of links from Link Farms or low-quality pages.
Saturday, May 16, 2009
Effective Link Development - Link Popularity & Link Quality
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