Saturday, May 16, 2009

Landing Page Optimization

o Create separate pages for each of your products and services
o Target the right audience – by selecting the right keyword phrases for a specific page.
o Sell the benefits – add benefits of your products / service on the page
o Include your Targeted keywords in your title tag and meta description tag with some attention-grabbing text – to get high Click-through rate (CTR), because it is displayed in search engine result pages (SERPs) and make people click through your site link. Attention grabbing & power words – like Free, New, Sale, limited-time offer, tips, discover, learn, free shipping etc. For example:
§ Buy today – Save 50%
§ Download Free Trial
§ Sale ends tomorrow
§ Try it for Free

3 comments:

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