· Include your most relevant keywords into filenames of pages and images of your web site as the filename has a big impact on search engines.
· Keep your keywords in filenames to a minimum of 1 – 2 words. Adding many keywords in filenames can be considered as spam.
· Use hyphens (-) to separate your keywords/phrases. Example:
SEOIntl.net/SEO-Products/Keyword-Research-tools.htm
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