Title, Meta Description, Meta Keywords

o Include your important keywords in page contents – but should remain readable and logical.
o Divide your page copy in short paragraph with headings – and use targeted keywords in headings.
o Be sure to use your targeted keyword phrases in all tags (i.e. Title, meta Description, meta Keywords, Image ALT, Headings etc.) during the optimization process.
o Title, description, keywords, headings and page copy – all should be relevant
o Remember your targeted keywords when naming domain, folders, pages, images etc.