Clean user interface
Keyword research tool includes competitor's keywords & editor-suggested lists
Each account has a sales account manager and a client services expert assigned
Over 3 billion monthly searches across ePilot.com and their distribution network
Network of over 290 sites, including Yellowpagesnationwide.com Fitness.com, Index.com, Pageseeker & Searchbug
Only has search partners; no contextual deals
Traffic often more cost effective than top-tier PPC engines
Minimum bid is $.01; bids from $0.07 upwards appear across all of the network.
Mass keyword submission available via Excel
Quick keyword reviews; ePilot claims to approve 95% within 4 hours
Client Services Department reviews all keywords for relevancy
Keywords can be organized into Smart Groups
Can set display/visible URL yourself; time saving
Reports include the IP addresses of visitors; useful for traffic analysis
Claims to screen every potential distribution partner for quality traffic
Advertisers must spend $10 a month.
Advertisers must bid at least $0.07 to be distributed to all search distribution partners.
No built-in auto bid management system; only supports AtlasOnePoint
2nd tier network
Recommendation
Recommended - the ePilot account interface is easy to use, with the ability to organize keywords into groups that bid changes can then be applied to. The keyword research tool is unique in showing competing advertisers' keywords as well as keyword lists recommended by the engines editors, which can save time during account setup. The ePilot network is large enough to offer quality traffic for advertisers. However there is no automated bid management - something potential advertisers should take into account when considering how much time to allocate to managing an ePilot account; but it does support AtlasOnePoint. Overall, ePilot should be on your list of 2nd tier PPC engines to try.
Want to list your site with ePilot.com?
Friday, May 8, 2009
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