PPC (Pay Per Click) Advertising Offered at Flat Rate of .14 Cents per Visitor

PositionSolutions.com, (http://www.positionsolutions.com) the developer of 'patent pending' methods to get top listings in the search engines, has opened their wholesale traffic program to the general public at a flat rate of .14 cents per visitor at SuddenTraffic.com (http://www.suddentraffic.com), said company representatives on Wednesday. Previously only available to large agencies, advertising and marketing companies, the new program will be available to any business wishing to generate qualified visitors from the search engines that do not want to participate in the bidding process which is common place in traditional PPC advertising.

Companies have traditionally outsourced search engine placement to professional firms due to the time required, but since the arrival of Pay Per Click (PPC) search engines, such as Overture and FindWhat, many companies are now handling the process in house. "Competition for appearing at the top of search listings has been fierce," says Mark Hughes, CEO of Buzzmarketing.com and former Vice President of Marketing for eBay's Half.com, "but under the current bidding system, larger companies have an unfair advantage over the smaller ones, making it simple to outbid all of their competition -- this new Wholesale Traffic program evens out the score."

Traditional search engine placement involved the time consuming task of registering a Web site with every search engine and then making 'search-specific' pages known as 'doorway pages,' which are based on complicated mathematical formulas. "Until we released our wholesale search engine traffic program to the public at .14 cents per visitor, their only solution was to spend thousands getting their website optimized or try to outbid companies with larger marketing budgets," says Dilwyn Tng, Chief Engineer of PositionSolutions.com

Eliminating the time and monetary commitment, the .14 cents per visitor program enables anyone with an online presence to generate a large number of qualified visitors at a wholesale rate. The best part of any pay per click campaign is that no changes are ever made to the website -- so there is no internal programming necessary. Sales and marketing departments are able to make instant marketing decisions without involving their IT departments.

Now available to the public, PositionSolutions.com Wholesale Traffic is available for a small deposit of $500 with no set-up fee. Each account includes an unlimited number of keyword search terms, daily statistics and the ability to cancel the account at any time with a refund of any balance left over. More information and signup is available at their website, www.positionsolutions.com or at their new website www.suddentraffic.com.

Flat Rate PPC Pricing

Can it be? PPC companies like Overture and Google will be stepping out the the auction style pricing models and offer flat rate pay per click prices? A ClickZ article named Yahoo!'s Overture Looks At Simpler Models to Court Advertisers says it is a possibility for Overture.

Overture is considering offering advertisers a flat-rate pricing model to make paid search simpler for small- and medium-sized businesses, according to Ted Meisel, president of Overture and SVP at Yahoo!
I could not find any forum discussion on this topic yet, so I started a thread at Search Engine Watch Forums. In addition, Danny Sullivan blogged on this topic.

Yahoo Search Marketing

The "originator" of the pay per click search engine
Well Organized
If your listing is displayed in the top 5, your link also appears on Yahoo.com
If your listing is in the top 3, your link also appears on MSN and Altavista.com
If your listing is in the top 6, your link also appears on MetaCrawler.com
If your listing is in the top 10, your link also appears on InfoSpace Network (Dogpile.com, Excite.com... etc.)
Large amount of traffic
Shows ranking of key term at time of bid placement
Now offering "Auto Bidding" which allows you to cap bids on each term individually
"Search Term Suggestion Tool"
Publicly traded on NASDAQ: YHOO

ePilot.com

Clean user interface
Keyword research tool includes competitor's keywords & editor-suggested lists
Each account has a sales account manager and a client services expert assigned
Over 3 billion monthly searches across ePilot.com and their distribution network
Network of over 290 sites, including Yellowpagesnationwide.com Fitness.com, Index.com, Pageseeker & Searchbug
Only has search partners; no contextual deals
Traffic often more cost effective than top-tier PPC engines
Minimum bid is $.01; bids from $0.07 upwards appear across all of the network.
Mass keyword submission available via Excel
Quick keyword reviews; ePilot claims to approve 95% within 4 hours
Client Services Department reviews all keywords for relevancy
Keywords can be organized into Smart Groups
Can set display/visible URL yourself; time saving
Reports include the IP addresses of visitors; useful for traffic analysis
Claims to screen every potential distribution partner for quality traffic
Advertisers must spend $10 a month.
Advertisers must bid at least $0.07 to be distributed to all search distribution partners.
No built-in auto bid management system; only supports AtlasOnePoint
2nd tier network


Recommendation

Recommended - the ePilot account interface is easy to use, with the ability to organize keywords into groups that bid changes can then be applied to. The keyword research tool is unique in showing competing advertisers' keywords as well as keyword lists recommended by the engines editors, which can save time during account setup. The ePilot network is large enough to offer quality traffic for advertisers. However there is no automated bid management - something potential advertisers should take into account when considering how much time to allocate to managing an ePilot account; but it does support AtlasOnePoint. Overall, ePilot should be on your list of 2nd tier PPC engines to try.

Want to list your site with ePilot.com?

Google AdWords

Brand name - one of the top destination sites on the web
Strong and growing distribution network not only from their own Google sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com.
Targeted Sponsored Links to Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com, Go.com and Movies.com.
Ads on AdWords Select are ranked on the page based on a formula of cost-per-click multiplied by the click-through rate which enables an ads rank to improve without costing more.
Automatically reduces costs to the lowest price needed to maintain position.
Signup process takes less than 15 minutes and ads go live instantly.
No minimum monthly spend and no monthly fees.
Advertisers have the ability to target advertisements to over 225 countries and 6 languages with support for 6 international currencies.
AdWords Select enables advertisers to specify daily budgets for their campaigns.
Only bills advertiser after a user clicks on their ad.
Can activate multiple ads per ad group to test the effectiveness of different creatives.
Advertisers can choose broad, phrase, exact or negative matching for keywords to trigger the appearance of their ad.
Offers advertisers a keyword suggestion tool
Publicly traded on NASDAQ: GOOG
Minimum bid .05
$5 setup fee


Recommendation

"Highly Recommended!!!" - One of the "Top" pay per click solutions based on a strong brand and one of the top destination sites that people know and trust. Plus a substantial amount of traffic not only from their own sites but also through affiliates like America Online, Ask Jeeves, Earthlink, Lycos Canada, Netscape, Compuserve, AT&T Worldnet and NYTimes.com. Most recently added distribution through the Walt Disney Internet Group Web Properties - Disney.com, FamilyFun.com, Go.com and Movies.com.

Google's new project - "Content-Targeted Ads." Google identifies the meaning of the web page being viewed and then automatically serves relevant ads to content pages. Some of the original partners include: HowStuffWorks, groups.google.com and Blogger (recently purchased by Google) sites. The jury is still out on whether or not this avenue works, but in the meantime you can opt in or out of this type of advertising in your Google Account Manager.

Google Adword's system works a bit different than your traditional PPC service. Ads are ranked based on a formula of cost-per-click times the click-through rate which enables an ads rank to improve without costing more (initially this system may be a bit difficult to grasp, but once you have it down it is pretty effective).

Their system has been known to be rather costly (especially if you are still learning it) so make sure you utilize and put into effect their daily budget management tools.

PPC Management

There are now many different Pay Per Click Management tools specifically for designed for the the top pay per click search engines. These tools can lower or raise your bids, keep a ranking, let you know about your listings and more. These Pay Per Click Management tools not only save you a lot of time, they save your advertising dollars as well.

Pay Per Click Management and monitoring software falls into two main categories:

Web based Pay Per Click Management (monthly subscription) is faster and runs 24/7 on the service providers servers which means no personal bandwidth or computer problems. We have highlighted one of the top models of this type of software...

Pay-Per-Click Analyst

Disney said it was unlikely to enter into any "broad, sweeping partnerships" with internet portals such as Google or Yahoo as it builds its internet business. "Our opportunities are pretty significant without them," said Robert Iger, the company's chief executive, citing its strong brands and its advertising network. Full Article

Pay Per Click

Pay Per Click is an optional and one of the most useable method of advertisement on internet. Its a safe and professional way for both the advertiser and viewers,

Free and PayPerView Streaming Video Online

PayPerView movies. Free steaming movies.

Movie Flix - watch movies online - streaming Windows Media and Real Video. Join for free and watch free movies (over 3,000 movies). After upgrading to MovieFlix Plus you'll be able to watch groovy movies.

CinenaNow - is the number 1 legal movie download service. Launched in 1999, it is completely authorized by the major studios including 20th Century Fox, Disney, MGM, Sony, Universal, Warner Bros, Miramax, and Lions Gate Entertainment. Fast and convenient, CinemaNow lets customers download their favorite Hollywood movies to their notebook computer and watch them anywhere. Users of the service can rent new movies for $3.99, with other titles priced from $2.99 to as little as 49 cents. Watch hundreds of movies on-demand in high-quality, full screen format. You can choose a movie from over 1,500 films. Rent, buy or sign-up for a free 7-day trial. All movies are clearly marked as PAY-PER-VIEW, DOWNLOAD-TO-OWN, PREMIUM or PREMIUM +:
PAY-PER-VIEWS are available for a one-time fee that is noted on the Movie Details page. That fee allows you to watch the movie as many times as you want in a given time period (usually 24 or 48 hours).
Movies that are marked as DOWNLOAD-TO-OWN allow you buy and download a permanent copy of a movie file. The movie that you purchase can then be played back an unlimited amount of times on the device that you download it to at no additional cost.
Movies marked Premium are usually available in two ways (unless otherwise noted). On a pay-per-view basis for access during a given time period (usually 24 or 48 hours), or as part of the Premium Pass or Premium Pass Plus subscription which gives you complete, unlimited access to the film for as long as you are a member. To find out more start a no risk, 7-day FREE trial of the Premium subscription services.
Premium Plus movies are available as Pay-Per-Views (unless otherwise noted) or as part of the Premium Pass Plus subscription. To find out more and start a no risk, 7-day FREE trial of the Premium Pass Plus. Top

5 Steps to Pay Per Click Advertising That Works

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.

The 5 Worst Pay Per Click Mistakes

Direct marketing using PPC (Google Cash by another name) is the easiest and fastest way into making money online. By its very nature a PPC campaign is made profitable by keeping customer acquisition as low as possible and at the same time promoting products with large profit margins and high conversion rates.

On the customer acquisition end, there are mistakes that reduce and even at times completely decimate profits making a campaign unprofitable. Here we look at probably five of the worst PPC campaigns. They are gleaned from Tyler Huston's "10 Worst AdWord Campaign Mistakes". Huston is the founder and CEO of SearchStrategist.

The first mistake is to have a list of less than targeted keywords. Remember that PPC campaigns depend on the keyword list on which you bid on to get your adverts displayed. Visitors then click on these ads and are directed to your website where you can engage them in a sales process. So a keyword list is literally your means of prospecting for customers. For example targeting the term "weight loss surgery" when you are promoting a diet based weight loss program is most likely not proper.

Second mistake is the lack of a unique aspect of your product or service. In sales parlance this called the USP (Unique Selling Proposition). All weight loss programs are essentially the same. They lead to weight loss. Yet there is that thing that makes each uniquely different. Does your weight loss program lead to weight loss faster, is it healthier, is it dead simple to follow etc. You need always to present the unique side of your product or service because that is sells. It makes your advert to stand out of the crowd and gives a surfer reason enough to click it.

The third mistake is electing to show in the content network without changing your bid. The content network tends to convert less than those showing in search. PPCs and AdWords in particular give the option of bidding different prices for content and search displays. Bidding the same price for search and content when content converts less is the definition of insanity in PPC.

Mistake number four is the use of broad match only. In keyword matching discussed here a few weeks back you have four settings. This allows you to target you visitors with more specificity. The broad match option allows a multiple word keyword to show for any query with the terms, no matter the sequence of the words. For example, if you bid for the term "drug free" using broad match, your advert will also show when a surfer searches for "free drugs". Obviously not the kind of prospect you want. You will need to learn to employ alternative keyword matching like exact match, phrase match and negative match

The fifth mistake is using only one adgroup. Keywords in an adgroup share an advertisement. Google AdWords allows you to have as many adgroups as you fancy. It is best to group very closely related keywords in one adgroup. For instance separate keyword that are related to "diet" from those related to "losing weight" even though they all lead to the same product page. This helps in keeping bidding prices low.

The author recommends an All-in-One Small Online Business solution by SiteSell called Site Build It. Get a detailed Site Build It reviews here.

Flat-Rate PPC

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when commiting to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards.[2]. However, these rates are sometimes minimums and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, which allows for a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Determining Cost Per Click

There are two primary models for determining cost per click: flat-rate and bid-based. In both cases the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target's interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g. to purchase or not), location (for geo targeting), and the day and time that they are browsing.

Pay Per Click

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.

The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers

Googles Disappearing Blog Post Phenomenon

This is something I have been meaning to discuss for a longtime and is not something that I have really seen anyone talk about much.

I noticed this quite sometime back when Google started crawling and indexing new blog pages within minutes and ranking this content very quickly in their search results.

Crawling and indexing content so quickly was developed to support their query deserves freshness (QDF) algorithm which enables Google to show hot new content almost immediately for the freshest and most up to date search results.

However what I noticed is that while blog pages can be indexed and ranking within minutes, a couple of days later the blog post is nowhere to be seen anymore. It disappears. The page is still in Googles cache, but when you either search for the url or the exact page title the post will no longer come back under search.

So I performed a little test with my last post to highlight this phenomenon.

17th March - The ‘Linkfromdomain Command - Much underused‘ post was written and published. It was subsequently crawled and indexed that day and showing in the SERPs for url and blog post title searches.
18th March - Page still showing in SERPs when searching for url and blog post title.
19th March - Page still showing in SERPs when searching for url and blog post title.
20th March - Page cannot be found in SERPs when searching for url or blog post title. The page is still in Google cache though.
21st March - Page cannot be found in SERPs when searching for url or blog post title.
22nd March - Page cannot be found in SERPs when searching for url or blog post title.
23rd March - Page can now be found again in the SERPs when searching for url and blog post title.
The results above show the page was showing in the SERPs for around 3 days before disappearing for around 3 days. Looking at the crawling behaviour of Googlebot it visited the page on the 17th 4 times, before visiting again on the 18th and has since not returned.

So Why Is This Happening?

From my experience this is certainly not this blog alone where this happens although it’s hard to say for certain whether this happens to every blog. Is it something to do with domain authority or links? I have seen content both trusted and new sites with both few and lots of links fall inline with this behaviour. I have seen this on at least half a dozen other sites for example. Does this happen with news articles which are crawled and indexed quickly in the same way? Possibly.

My theory is that Google either takes time to migrate the minty fresh index content into their usual index or after the initial bump in the QDF algo Google takes time to re-evaulate & intergrate the page into their usual algorithm before showing it in the SERPS again. I would be interested to hear Matts comments.

Is This Important?

It’s frustrating to have content disappear from the results obviously as you can lose traffic. But especially if you want to take advantage of Googles QDF algo or have content in Googles index at a certain date, you need to strategically time your publishing of posts with this in mind. Or you could find that the planned content you wanted to rank will not show just when you need it!

Making Pay Per Click Work For Your Business

Pay per click (PPC) advertising is one of many tools available to the serious internet marketer. The power of this medium of advertising should never be underestimated for reasons we will explain in this article.

When anybody sets out to become an internet marketer with a view to building a work from home business they are immediately faced with two major obstacles:

1. How do I attract visitors to my webpage(s)?

2. How do I convert visitors to buyers?

Maybe we should add a 1a: How do I direct visitors to the page on my website where I wish to make a sale. We throw that one in based upon our own experience where less than 5% of free visitors actually click on the sales pages of our site and 95% click on information pages. This tells us something that confirms an often quoted internet fact: “The vast majority of people use the internet as a free source of information and not as an estore.” Therefore if you fail to give information a great number of would-be buyers will leave your site and these are your future buyers.

Next question: How long does it take to build a website until it is receiving 1,000 unique visitors each day? Answer: A very, very long time. We are talking years here not weeks or months. Based upon our (honest) experience if only 5% of that 1,000 will visit your sales pages then you only have 50 potential buyers each day. If your sales pages are really good 5% of the 50 that visit will buy something and this translates to 2.5 sales per 1,000 visitors. Assume you make $25 per sale in profit it equates to daily earnings of $62.50 from 1,000 site visitors. You’re not going to be able to quit the day job on that level of income.

This is where pay per click becomes such an important tool in the marketer’ armoury because by using PPC you direct everybody that clicks on your ad to the page you want them to be on: Your sales page. I know it costs money and I’ll get to that before I complete this article so all of the accountants reading this just sit down, take a deep breath and polish your calculators.

Before we get to cost there is one other thing I have to point out: When you use PPC you will only get between 1%and 2% of the people that click on your ad that actually makes a purchase. The reason why 5% of people that enter your sales page from your website buy but only, say, 1.5% buy from the ad is because you have built some rapport with people that enter from your website so they trust you a little more.

So now we have the situation where you pay hard earned cash to get a lower sales conversion rate, isn’t that a bit scary? We know it is because this is where most people give up trying to be a successful internet marketer and their work from home dream starts to fade. We also know because I went through the same doubts and it took me two whole years before I determined that I wasn’t getting enough sales by relying upon free sources of traffic.

Now let’s take a look at the math (that statement brought a smile to the faces of the accountants).

You pay an average of 15 cents per click for your chosen keywords and get 1,000 clicks in a day which sends 1,000 visitors to the page you want them to be on. That is a big achievement because you are rarely able to achieve that by your own free methods. These people we know are actively searching for what you have to sell, in short they are willing buyers with credit card in hand. If we take an average of between 1% and 2% of these visitors will actually buy your product it means we have 1.5%, or fifteen buyers from your thousand visitors. 15 sales at $25 per sale = $375 but you still have to pay for each of the 1,000 clicks at 15 cents per click and that is $150 which must be subtracted from the $375 sales profit and you are left with $225 income in a day. Add to that the few sales you get from your free traffic and you are already looking at over $1,600 per week. Now you can start thinking about booting your boss.

Pay per click is a good tool if used properly.

How to Make Serious Cash With Forex

Maybe you have heard about Forex trading and how much money can be made trading in the currency market. On the other hand, you may have heard about the vast numbers of people that lost all their capital on Forex trading. The truth is that both depictions are accurate. There are some, not many, that have made millions having started with very little and make big money day in and day out. Then you have the great majority which have started with dreams and ended with nightmares because of the decisions they made while trading on the currency market. So, you are probably interested in knowing if there really is a legitimate way to make serious cash with Forex? The simple answer is, "Yes!" I will tell you how. It involves three things: ability to trade without fear, staying away from greed, and trading with the right tools. Let's take a quick look at these.

One sure way NOT to make money and lose it all in Forex trading is to stay in a move too long because you are looking to "clean up." Bad move! You must have a clear strategy to get in and out of a trade or you will lose everything, I promise. The bottom line is that you must be disciplined and stick with your trade method. Use objectivity when trading. I suggest using a few trading indicators, such as the Relative Strength Indicator (RSI) and the 200 day moving average. They will help develop a mechanized manner of trading that assists in staying away form poor emotionally led decisions.

Most importantly, I would suggest using effective Forex trading software that provides consistently winning trading signals. I have included a link to the best one I know at the bottom of the page. Good trading ahead.

5 Steps to Pay Per Click Advertising That Works

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.

The problem is, that’s where most people stop.

They make the mistake of sending that targeted traffic to the home page of their website or blog. Even worse, they make no attempt to establish a relationship with those that don’t buy, so as to boost conversion rates for every dollar spent.

So, if you’re selling products or services, it makes sense to make sales and build your fan club at the same time. Here’s how to boost your conversion rates from any pay per click campaign while also boosting your subscriber numbers.

The first thing to do is build a ultra-specific page to send the search traffic to, called a landing page. Depending on the variety of key words you are bidding on, you may even build several landing pages that each narrowly address the specific needs of that searcher.
When I say “searchers,” I mean searchers. Do not participate in contextual advertising programs on publisher sites. I think we’ve all seen enough AdSense spam to understand part of the reasoning here. But even on reputable sites, contextual advertising brings too many “curiosity clicks” that kill your return on investment. You want people who are actively looking for what you are offering. You can choose to opt-out of non-search traffic with both Google and Yahoo.
The landing page does not sell your product or service. This is key. You instead offer a quality free resource –- a mini-course, ebook, teleseminar, or other type of tutorial that is directly related to what you are ultimately selling. By teaching people about the subject matter of your product or service, you are actually engaging in a highly effective form of selling, all while establishing a relationship.
Whatever your free offer, it must be delivered by an email or RSS autoresponder that allows you to stay in contact with the prospect.
You should explicitly inform your prospects that in addition to the free resource you are offering, they will also be receiving your email newsletter / blog updates. Make sure you make this part of your offer as enticing as possible. You’re delivering valuable, relevant content on a regular basis, right?
And there you have it. You’ll likely make some sales right away, but your real profits will come from the people who warm up to your offer thanks to the ongoing value you provide with your blog content.

This technique is by no means new. But it’s shocking how many people still don’t use it, as they waste good money sending targeted traffic to a home page that is not laser-focused, and also fail to offer true value to the searcher that results in a relationship.

You don’t propose marriage before you get a first date. And you likewise shouldn’t expect people to just automatically jump at the chance to give you money upon arriving at your home page.

Of course, each of the five steps above could use some elaboration, and I’ll be offering tips in the future that can help boost landing page conversions even for those who have been using this method for years. Also, the key word research and bidding process in Google AdWords (the largest pay per click program) is a topic in itself that requires mastery to be effective.

For help with that part of the process, check out Perry Marshall’s free 5 Days to Success With Goggle AdWords mini-course. I own Perry’s AdWords book and it is an invaluable resource. He’s the real deal when it comes to strategies that drive traffic from Google.

And that free mini-course sign-up page is an excellent example of a landing page that works